Everything is Miscellaneous Prologue – My Thoughts

After reading the prologue from the book “Everything is Miscellaneous“, it is interesting to see how over the years retailers have invested billions of dollars into researching customer behavior. They study the customer’s eye movements and body language to understand how customers go through the process of selecting their products. They know how to set up their store to take advantage of the physical space so customers will have to walk past several items before they reach the product they are looking for. In doing so customers will end up spending more money than they originally planned.

Most customers usually don’t like to ask for help when it comes to shopping; they would rather browse freely. This is the reasons why retailers have so many signs set up all through out their stores. However they usually can’t fit any more than 3 bullet points on a sign before it become overwhelming. They also group related items together like the printers, printing paper, link, and cables. Setting up shelve heights according to eye level will also help a store sell more products. So many retails fight and bid for the precious space at the eye level of their demographic whether it’s men, women, or children.

After the revolution of the internet and online shopping, customers no longer have to look at everything else they are not interested in. They can by pass all the annoying sales people and go directly to the product they are interested in. This means that there is a much suppler opportunity for customers to engage in inplus buys. iTunes also understood this model and offer consumers the chance to buy the individual songs rather than forcing them to buy the whole album. Customers can browse for products in the way they want to. They don’t have to be restricted by the categories on the signs around the store.  The last sentence the author writes is “…information doesn’t just want to be free. It wants to be miscellaneous”.

Online Curly Hair Communities

Lately I have been obsessed with finding the right products for my curly hair so I’ve started following a variety of online curly hair communities. These range from websites, online forums, twitter accounts, and Facebook pages. I have since “liked” several Facebook groups including Naturally Curly, DevaCurl, Curly Hair Solutions, and AG Hair products.

DevaCurl is doing a great job with their online presence. On their Facebook community they post a variety of content and engage their followers. Posts can include: questions, contests, curly haired poems, advice, tours, book releases, and online videos. Many of their followers use this site to endalge their obsession for curly hair by sharing their stories, asking questions, and posting pictures. Anytime someone gets a DivaCut, specialized curly hair cut, they post a picture online. Until recently I was under the impression that Facebook helped you only to maintain your current connections, but now I realize that it can help you tap into a new newtork of people that share similar interests. A lot of times when I compliment curly haired pictures the person will respond back to me. Recently I made a new friend through the DevaCurl’s Facebook page and we have been sending long messages back and forth talking about the different products we’ve tried out.

NaturallyCurly.com is by far the most extensive curly hair community. They have a presence on both Facebook and their own website. NaturallyCurly.com has their own classifications for different curly hair types. This is something that has been replicated through multiple brands such as DevaCurl and Curl Hair Solutions. They can individualize their customer service by recognizing that there are multiple curly hair types and needs. By doing this users can read other hair reviews, ask questions, read blogs with tips and advice, and enter to win contests. from people with similar hair types. It is connected to the online store CurlMart.com.

AG Hair Products is still needs to work on their Facebook page. They tend to post the same question or comment multiple times. I’m not sure if they feel the need to post the same thing at the top of their page every time or if they are not sure what else to post. DevaCurl tends to keep a constant dialog with the customers that does not stop on the weekends. Curly Hair Solutions tends to remain inactive on their Facebook Page over the weekend and they do not answer all of their users questions or not very quickly at least.

The most important thing that I have discovered is that there are users out there that are obsessed with finding the right products and they want to talk about their experiences.

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